Sennheiser, MouthMedia Network Collaborate for New Podcast Recording Studios
Sennheiser has announced a collaboration with MouthMedia Network, the podcast network covering the business of various lifestyle industries. The collaboration coincides with MouthMedia Network’s launch of two new podcast recording studios in New York City, both powered by Sennheiser’s audio solutions.
The new studios are intended as podcast hubs, where approved third party podcasters can book time for free with their guests to utilize the high-quality professional recording environments to create podcasts on a variety of topics — including a podcast this Wednesday that focuses on 3D audio. The MouthMedia Network studios will feature Sennheiser experience areas where studio hosts and guests alike can try Sennheiser products and obtain special discounted podcasting bundles on microphone / headphone combinations.
“Sennheiser is excited to collaborate with MouthMedia Network — starting in New York City,” says Stefanie Reichert, Director Trade Marketing, Retail, Americas at Sennheiser. “MouthMedia Network created an engaging platform with the most influential and authentic voices in lifestyle podcasting. For Sennheiser, we see tremendous synergy and potential as we look forward to success through our combined efforts.”
The idea for a collaboration resulted from a successful series of three live podcasts recorded by MouthMedia Network at the Sennheiser SoHo pop-up store in New York City during its run between October 2016 and February 2017.
“From our first live podcast recording at the SoHo pop-up store, we knew that Sennheiser was an ideal collaborator for MouthMedia Network,” says Pavan Bahl, Vision and Strategy for MouthMedia Network. “Podcasting is a medium that relies exclusively on audio, so clarity and fidelity are of paramount importance. With Sennheiser’s heritage of innovation in audio technology it is a privilege to have our new studios powered by Sennheiser. Bringing together our community of high-engagement influencers with Sennheiser’s audio prowess is likely to result in increased awareness for both brands.”
With podcasts in the United States alone exceeding 67 million regular listeners, the medium continues to prove its relevance and growth potential in the digital media economy. “It’s a very dynamic way to listen to a story,” says Bahl. “It captures imagination, but it is also a way of consuming content as a secondary activity to things like driving a car, riding the subway, or writing an email. We are finding that many people who used to acquire information through videos or blogs are turning to podcasts for this reason.”
Sennheiser, with popular products in both the professional audio and consumer electronics sectors, offers technology for both podcast creators and podcast listeners. From dynamic and condenser microphones to a wide assortment of wired and wireless headphones, Sennheiser’s passion for innovation informs the company’s drive to meet the needs of the growing podcast market.
“With a selection of our lifestyle products available on-site at the MouthMedia Network studios, content creators not only get to experience Sennheiser’s superior quality but will have the ability to take that Sennheiser experience home with them,” says Reichert. “This includes the AMBEO SMART HEADSET for 3D audio recording, our HD1 Wireless and PXC 550 Wireless headphones and other models.”