Press It Adds LiveU Solo to Live Streaming Toolkit

Toronto-based video production company Press It focuses on creative content solutions within the local music industry, but with the addition of LiveU Solo to the company’s live streaming toolkit, the company has expanded its reach to new brands and industries.

Press It Founder and CEO, Phil Kluba was first introduced to LiveU Solo as part of the Facebook Media Partnership program. LiveU is an official Facebook Media Solutions Live Video Partner and is among a select group of hardware and software solutions that seamlessly integrate with the Facebook Live platform.

Kluba recalls life before LiveU. “My challenges were that I had to stream directly through a laptop via an HDMI to Thunderbolt conversion. This was problematic as there was too much room for error. I was trying to accomplish multi-cam internet broadcasting at a consumer level. LiveU took away many production headaches, and simplified workflow.”

LiveU simplified the setup and allowed producers to set up and tear down productions in a less cluttered and more professional matter. “It also saved me a lot of time,” notes Kluba.

Using an ATEM Switcher output to a LiveU Solo, Press It produces 2-4 streams per month featuring multi-cam live music performances, multi-cam panel discussions, and behind-the-scenes coverage of productions.

One of their most successful streams was a behind-the-scenes stream of Toronto-based, Monowhales four-song set live from the Facebook Canada office. “This live stream garnered over a million views and is allowing Press It to grow into Toronto’s leading indie live stream provider,” adds Kluba. Following the success of the four-song set, Press It live streamed another behind-the-scenes for the band garnering 1.4 million views.

LiveU has not only changed the way Press It produces live events, but has opened interesting doors, including collaborations with brands, including Twitter Canada, Joe Fresh, OxiClean, and Shopify.

The team recently produced a fall fashion segment at the Joe Fresh Queen Street & Portland store in Toronto with Yummy Mummy Club Founder and former MuchMusic VJ, Erica Ehm. Erica interviewed live models and showcased Joe Fresh stylings in various patterns, styles, and sizes. Viewers on the Yummy Mummy Club Facebook Page were able to interact with the Facebook Live host, ask questions, comment to win Joe Fresh gift cards, receive coupon codes for the store, and purchase the clothes featured in the live stream instantaneously.

“While monetization is on everyone’s mind, we have worked with clients to find unique ways for brands to generate revenue from these live events.” “LiveU is a simple all-in-one streaming package that I can trust,” concludes Kluba. “I’ve always had issues with de-interlacing and syncing the audio on live streams. The LiveU solo does it automatically.”

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