Swiss Broadcaster La Télé Invests in New Aveco ASTRA Studios & Incite MAM/Editing Solution

Aveco, a broadcast automation specialist, through Geneva-based systems integrator IMC Technologies has installed two ASTRA studio automation systems in the cities of Lausanne and Fribourg for La Télé, the regional Switzerland broadcaster.

The Aveco ASTRA automation system is integrated with a newsroom computer system (NRCS) from Octopus Newsroom, and an Incite media asset management (MAM) system from IMC Technologies. This also marks the first integration of the Aveco ASTRA automation system with Harmonic Spectrum X video servers in a live production environment, as well integration with the open source CasparCG platform, including an ActiveX plugin developed by Aveco for common NRCS systems.

“With IMC Technologies, Aveco was able to deliver a seamless automation system to La Télé, that lets the news teams at La Télé focus on the task of reporting and delivering the news, not on the technology being used,” says Josef Zadina, Sales Director for Aveco. “This is possible with complete integration with the station’s MAM and NRCS systems, as well as delivering Aveco’s NRCS plugin for CasparCG graphics system.”

La Télé is the first privately owned channel in French-speaking Switzerland to broadcast news and general-interest magazines. Since starting broadcasting in 2009, La Télé has grown to a television audience of more than 55,000 unique average daily viewers, as well as viewers on its web and mobile platforms.

“Aveco ASTRA automation system gives us the features we need, but in a way that doesn’t interfere with our production workflows,” says Francois Vittoz, Technical Director for La Télé.” With the ability to communicate with our NRCS and MAM systems, ASTRA brings the entire operation together so that we can playout and deliver the best product to all our viewers, whether on-air, online, or mobile.”

“One of the best aspects of working with Aveco is their ability to react quickly to customer requirements,” said Georges Nakhlé, Managing Director of IMC Technologies. “As the only independent vendor of production automation systems, we knew that Aveco would be able to work with our Incite MAM, as well as the Octopus NRCS. It’s that level of confidence that makes Aveco a premiere automation company as they let the customer decide what the best solutions for their operation will be, without forcing specific products or partners upon them.”

La Télé’s operations in Lausanne and Fribourg went on-air with their new systems in September 2017.