SVG Summit 2017: NBA’s David Denenberg on the League’s Multiplatform Success

Innovation in NBA League Pass, social media, and global content strategy have helped the NBA differentiate itself

When it comes to American professional sports leagues, the case can be made that no one entertains and engages with a global audience better than the NBA.

David Denenberg, SVP, global media distribution and business affairs, NBA Entertainment, stops by to chat with us at the SVG Summit about the reasons for that success and what he’s looking forward to in 2018.

For more coverage of the SVG Summit, including stories, panel highlights, and video interviews from the show floor, CLICK HERE.