LiveU Hires Janel Fleming as Sports Sales Manager
LiveU continues to drive the live video revolution with solutions for TV, mobile, online and social media. Live sports has always been a part of the company’s core business, but the influx of pro, collegiate, high school, and niche sports producing live content has greatly increased over the past year. LiveU recently added Janel Fleming as its new Sports Sales Manager. She is responsible for introducing LiveU to sports content creators and teams looking to produce more content, unique content and increase fan engagement.
Fleming joins LiveU from The Switch, where she served as Account Executive and Senior Sales Executive of Sports. Throughout her career, Fleming has worked with broadcasters, producers, and distributors of sports, entertainment, and news seeking reliable and robust backhaul video services. Fleming will use her experience and knowledge of the video transmission industry and sports landscape to drive the LiveU value proposition.
“Live Sports is exploding right now. With the demands of viewers in terms of technology and engagement, we’ve seen a dramatic increase in the amount of online sports coverage being produced,” notes Mike Savello, LiveU VP of Sales. “Pro teams are going full force with live content that gives their fans even more access to their favorite players and sports production companies are using LiveU’s At-Home Production solution to produce sports that wouldn’t normally be possible due to budget and resource limitations. Bringing Janel onboard demonstrates our investment and commitment to this growing market.”
“I’ve been following LiveU and the company’s tremendous growth over the years. I am thrilled to join the team and contribute to the expansive sports market,” says Fleming. “This is a crucial time for digital media and sports. Producers want to meet the consumer’s appetite for compelling sports content online, whether it be through social media or through smart apps, but need to maintain high-quality productions and budgets. LiveU’s At-Home Production and HEVC solutions will be a huge part of that growth.”
Fleming is a graduate of Florida State University where she received her Bachelor of Science in Business Management.