ESPN Digital Enjoys Its Best December Ever
ESPN Digital totaled 93.1 million unique U.S. users in December 2017, its highest total ever for the month of December, up +9 percent over December 2016.
Once again, ESPN Digital was No. 1 for unique fans, total minutes (7.2 billion) and average minute audience (161,414) in December. For minutes and average minute audience, ESPN Digital delivered more than the Nos. 2 and 3 sports properties combined.
In terms of average minute audience, ESPN Digital generated 34 percent of the U.S. digital sports category in December, up from 32 percent for the same month the previous year.