Case Study: Vizrt Tech Powers New Sky Sports Cube Studio in Germany


The new home of football in Germany is the Sky Sports Cube, a state-of-the-art 4600 m2 studio built by Sky Sports Germany in Munich. The Sky Sports Cube is the place where football fans watch their Bundesliga and Champions League favourites play while sports pundits analyze the games and stats. 

The Sky Sports Cube studio

For the past 17 years, Sky Sports outsourced their sports programs in the German market and produced live programs with traditional tools and workflows. The construction of the Sky Sports Cube offered an opportunity to change everything and make a workflow that will suit their future needs. Bringing production in-house provided Sky Sports the flexibility to build a workflow tailored to their specific needs.

“It was very important to have an end-to-end control of our products,” says Alessandro Reitano, VP Sports Production, at Sky Sports Germany. The custom workflow needed to include a seamless flow, from finding content in the digital archive, easy editing, graphics insertion, rundown management, to finally taking the live production to air. [The workflow] is really unique and the show is something between entertainment and live sports. Being away from traditional workflows is allowing us to change the set design immediately.”

The Sky Sports Cube features a three-storeyed studio complex, three fully contained studios, each with their own newsroom equipped with Vizrt production tools. The Viz One media asset management (MAM) system and Viz Mosart studio automation system play key roles in the new end-to-end workflow. The MAM archive has 1000 terabyte capacity, where all the football games recordings are stored and easily found thanks to the powerful search capabilities in Viz One. The entire live production is controlled by the Viz Mosart automation system, allowing the director to manage and easily control the production from one place.

The Sky Sports Cube video wall

“The great opportunity we have now is that we have endless opportunities for the future, so we can do a lot more than we do now on-air” says Roland Kindermann, Director Sky Production Services Sport.

The most visually-engaging set is the 600 m2 studio equipped with a 35m long LED wall. The set has the possibility to show every perspective from the stadium to analyze the game in depth. With the help of Viz Multiplay, which controls the video wall content in the studio, Sky Sports shows different videos, analysis, and interviews on every screen. The flexibility of the video wall helps the presenter tell a better and more detailed recap of each football game.

“Vizrt, for us is a long-standing partnership. Every major project we work on includes Vizrt because it isn’t a matter of whether we will use Vizrt, it’s only matter of how we want to use Vizrt,” adds Reitano.

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