Live From PyeongChang: Eurosport Olympics-Related Studios Span the Globe
A mobile digital studio is onsite to help cover the Games
Eurosport has kitted out 17 presentation studios around the world and constructed a mobile digital studio to help it cover the Winter Olympics in PyeongChang, South Korea. The presentation studios are in various locations: PyeongChang itself, Germany, Norway, Sweden, Poland, the Netherlands, the UK, Norway, and Finland. Headlining Eurosport’s production offering is The Cube, a virtual-reality studio driven by technology from Stype and Vizrt.
The studio uses augmented reality, enhanced data, and 360-degree graphics to create what Eurosport describes as an “immersive and interactive environment offering unmatched insights into the finer details behind winter sports.”
Among the pundits deployed by the broadcaster are six-time Olympic medallist Bode Miller (alpine skiing), German gold medal-winning ski jumpers Sven Hannawald and Martin Schmitt, and Swedish NHL legend and double Olympic ice hockey champion Peter Forsberg.
In addition to the fixed presentation studios, the dedicated mobile digital studio will move among Olympic venues, producing social-first short-form clips.
Eurosport Sweden and Eurosport Norway will also broadcast live from dedicated roof-top studios for the duration of the Games as well as from studios at venues.
Eurosport Chief Executive Peter Hutton, noting that two years of planning have gone in to preparing for PyeongChang 2018, explains, “The Cube allows us to take analysis off the flat screen and enable our experts to explain with their hands and their bodies, telling stories that explain technical differences in a way that makes the complicated simple.”
Eurosport PyeongChang 2018 coverage by numbers:
- 48 countries
- 4,000 hours of coverage
- 100 events
- 900 hours of live action
- 17 studios
Eurosport is showing the Winter Olympics across Europe with the exception of France, Russia, and the UK. Eurosport will be an official Olympic broadcaster in the UK for the 2020 Tokyo Games.