ESPN Radio Renews AI Programming Management Relationship With Veritone
ESPN Radio has renewed its license of the Veritone aiWARE platform for its sports talk programming and live event coverage. The aiWARE platform seamlessly and automatically transforms ESPN’s media with AI in near real time, with enhanced ad and content tracking, comprehensive analytics, faster content extension and smarter media management.
Since 2016, ESPN Radio has worked with Veritone to analyze its national radio network programming – sports talk and live event programming including NFL, MLB, NBA, college basketball and football, highlighted by the College Football National Championship.
The current renewal will allow ESPN Radio to expand analysis of its 24/7 programming across multiple platforms including broadcast radio and, for the first time, television simulcasts and podcasts for the ESPN Radio Network and Deportes Radio Network. ESPN Radio’s owned and operated stations in New York, Chicago and Los Angeles will also be analyzed.
The new agreement will allow ESPN Radio to provide near real-time transparency, verification and analytics for advertising campaigns, satisfying the rapidly multiplying demands for actionable media insights from brands and advertisers.