NAB 2018: Adorama LIVE To Bring Comedic and Production Gold
Adorama will be bringing a real live production workflow to the 2018 NAB Show floor, giving attendees a chance to not only see the latest and greatest equipment the industry has to offer, but to see it in action. Teaming up with acclaimed Framework Productions, Adorama will be transforming their Central Hall exhibit into the “Adorama LIVE from NAB” talk show TV set, where comedic talent will be entertaining as well as educating booth visitors through lively and engaging discussions with some of the industry’s top talent.
“At this year’s NAB, we’re completely shaking things up,” says Abby Hessney, senior marketing manager, Adorama.
“It’s no longer enough to see or even touch new production and filmmaking equipment – but watching a production happening in real time, with multiple cameras, rigged lighting, broadcast switchers and on-air talent hosting a mock comedy talk show, really gives professionals who will eventually be purchasing and using this equipment a true look at how it all comes together.”
“After seeing the Adorama LIVE from NAB production, attendees can meet with the Adorama Business Solutions professional services team to discuss solutions that will best serve their unique needs. And for those not attending NAB, we’ll be live-recording every show to distribute to Adorama’s entire network on AdoramaTV, connecting professionals from all over the globe and giving our at-home audience a chance to hear insights from real industry heavyweights,” Adorama Chief Marketing Officer Lev Peker says
Adorama LIVE from NAB will be a multi-cam talk show set-up shot entirely on Canon Cinema EOS cameras and lenses. With segments running at 11 a.m., 1 p.m. and 4 p.m. PDT Monday through Wednesday, at-home viewers can catch select shows being live streamed right from the show floor. All shows, which will cover topics from how to use HDR to editing a trailer to shooting aerial footage, will be published on AdoramaTV.
Also new for Adorama at this year’s NAB Show is a 3D art installation just outside Central Hall of the LVCC, where attendees can interact with one of the world’s most popular destinations for the photo op of a lifetime. Adorama’s photographer will be snapping guests’ photos with the Canon EOS 5D Mark IV. Attendees can post photos on their Instagram story using the hashtag #AdoramaOnTop and tag @canonusa and @adorama to be automatically entered to win a $100 Adorama gift card. Adorama will choose one winner every hour during conference and show hours, Sunday through Thursday. Winners will receive a direct message via Instagram at the end of each day to claim their prize.