Honda Expands Reach With Live Coverage of Pre-and Post-Race Interviews Thanks To LiveU
Honda Performance Development , Honda’s racing company in North America, designs and develops of race engines, chassis and performance parts, and technical/race support. They are proud to also offer parts and race support to Honda and Acura grassroots motorsports racers.
HPD wanted to reach their fan base and expand their audience, while also connecting with potential clients online. They called on Charlotte-based Carolinas Production Group (CPG) to help them produce ESPN-style live video for their Facebook page and YouTube channel and LiveU was at the heart of the live production. The production team produced pre-and post-race interviews with drivers and team owners who race for Honda and Acura.
CPG is no stranger to the racing world, having supplied programming to more than twenty national and regional sports and entertainment cable and broadcast networks and channels, including ESPN and Rogers Media Sportsnet in Canada. They’ve also been the production partner of record for F4 US Championship.
“Facebook Live gives brands like Honda the ability to reach a large audience at any given time. The viewer doesn’t have to be home at 8:30 p.m. to watch something on primetime TV to be served a commercial by advertisers,” says Rick Benjamin, owner, Carolinas Production Group.
“They could be shopping at Target on a Saturday, get bored, go to their Facebook app and see a brand’s news/live video.”
CPG uses LiveU technology to produce Honda Racing: at Speed, a monthly recap show that highlights the full range of Honda Racing and Acura Motorsports action – everything from open-wheel, karting, Indy cars, sports car racing from SCCA club events to IMSA endurance racing, and Honda Baja Ridgeline off-road racing.
“LiveU helped us produce something that looks like a TV show. Full HD. Looks great. Low latency,” says Benjamin.
“We were fully confident in LiveU’s ability to work for our clients. It performed flawlessly for Honda and Acura.”
Anchored by a partnership with MavTV, Honda Racing: at Speed, has moved from online-only distribution to a mix of national and regional broadcast channels totaling 135 million households during the 2017 season.
The show continues to take the fans behind the scenes of all things racing, where Honda and Acura are involved, from the Verizon IndyCar Series to grassroots motorsports, 365 days a year.