NBC Sports Digital Sets February Sports Category Record With 93 Million Unique Users
The Winter Olympics in PyeongChang, Super Bowl LII, NHL, and the Premier League drove NBC Sports Digital to its best February ever in the sports category, with 93 million unique users, according to comScore. In addition to setting the February record, Yahoo Sports–NBC Sports Network’s 93 million unique users delivered NBC Sports Digital’s second best month ever. NBC Sports Digital also outpaced its performance last February by 83% and the Sochi Olympics-led February 2014 by 46%.
In addition, NBC’s Golf Channel Digital was up 24% year-over-year for total minutes streamed (27.2 million) for February, thanks to all four PGA TOUR events during the month recording their highest live stream minute totals on record. Streaming numbers for Golf Channel Digital content across its website and mobile app was up 13% for page views with 87 million and 5% for unique devices, with 4.2 million compared to last year.