NAB 2018

NAB 2018: Globecomm VP Of Broadcast Engineering To Present At BEITC

Globecomm’s vice president of broadcast engineering, Augusto Villaseñor, will make an executive presentation at NAB 2018’s Broadcast Engineering and Information Technology Conference (BEITC). Villaseñor will present “Stuck in the On-Ramp to the New Data Highway? Take the Media Enterprise Service BUS” on April 8 from 3:20 to 4:40 p.m. in room N260 of the Las Vegas Convention Center.

Villaseñor’s presentation will describe a next-gen approach to developing a new media center from program preparation to playout processes to distribution headend within a media enterprise service bus (ESB) virtualized video infrastructure. Villaseñor will outline the concept, ecosystems, deliverables, and various integration scenarios for this approach, and describe how to simplify system design, reduce costs, and eliminate unnecessary content re-packaging. Villaseñor will also describe how media ESB can be integrated into any virtualized video infrastructure, together with expected operational improvements as well as standards and supporting technologies.

“Leveraging the cloud to automate and deliver workflow processes and technologies is on the radar for many broadcasters. By utilizing IP-connected commercial-off-the-shelf (COTS) servers and software-defined workflows, a virtual playout control room can operate as a data center in a more efficient and scalable way, as well as lower capital expenditure costs of dedicated hardware in master control operations,” said Villaseñor. “This presentation will describe the benefits of virtualization for streamlining systems and processes and look at how to avoid the decisional roadblocks that can delay planning and implementation.”

Villaseñor has been responsible for Globecomm’s broadcast and emerging technology solutions and design services since 2000. He has authored numerous technical articles and papers; spoken on many industry panels; and is a member of the AMWA (Advanced Media Workflow Association), SBE (The Society of Broadcast Engineers), BTS (IEEE Broadcast Technology Society), and SMPTE (Society of Motion Picture and Television Engineers). He is a licensed electronics and communications engineer as well as a certified video compression system engineer. Villaseñor holds a Master of Science in Technology Management from NYU’s Tandon School of Engineering.

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