Wazee Digital Announces E-Commerce Capabilities For Digital Media Hub
Wazee Digital has incorporated new e-commerce capabilities into its Digital Media Hub digital asset portal. The new capabilities allow Digital Media Hub customers, mainly content rights holders and/or creators, to monetize their content through a shopping cart that enables self-serve checkout or guided, quote-based check out.
“Many of our clients have the resources to manage licensing in-house, but not the resources to build a branded licensing portal. Digital Media Hub e-commerce gives those rights holders a branded licensing portal that can be tailored to fit their business needs,” says Brian Eldredge, senior director and product line manager for Wazee Digital. “By adding e-commerce features to the already flexible and adaptable Digital Media Hub, we’re making it possible for our customers to license and monetize their own content if they choose. With e-commerce, the iconic content they produce may be continuously monetized.”
Digital Media Hub is a software-as-a-service (SaaS) solution that allows captured video content to be in a central location and immediately available for global access. Through Digital Media Hub’s user interface, customers can acquire, enhance and distribute media gleaned from production, post-production, marketing and live-event environments.
Digital Media Hub is powered by Wazee Digital Core, Wazee Digital’s enterprise SaaS asset management platform built specifically for the cloud, through which users can search, manage and monetize digital content. Content is captured and ingested directly into Core in near-real time and once the content enters Core, users can begin working with it in Digital Media Hub immediately and/or make it available through a permission-based hierarchy to global stakeholders, such as media, partners, and sponsors.
Now, besides having a simple way to ingest and share content quickly with those who need it through a simple user interface, rights holders get a scalable, 100 percent cloud-native licensing platform that can be configured to meet their branding and business needs. Once configured, rights holders can allow users to purchase content through the shopping cart. Importantly, the cart is permission-based, meaning that within the same Digital Media Hub, different users can have different permissions associated with their accounts. For example, one user can have permission only to purchase content, while another user can have permission to access and download master content without purchasing.