ATEME Enables MBC GROUP With Futureproof High Quality Solution At Lower OPE

ATEME has announced a reinforcing of its partnership with MBC GROUP. Following a successful first deployment last year, ATEME now provides MBC GROUP with a complete H.264 and HEVC live headend for multi-screen services.

In addition to the bandwidth efficiency, high video quality at the lower bitrates, the universality of input/output formats and video processing techniques, ATEME’s TITAN solution grants MBC GROUP with the following benefits:

• Lower OPEX: The TITAN software solution simplifies integration and operations thanks to hardware abstraction and operational simplicity.
• Flexible Architecture: ATEME’s TITAN can run on private/public and on-/off-premises cloud infrastructure with the same benefits and value proposition.
• Future-Proof Solution: The deployed system leverages ATEME’s research and innovation in video quality

“Delivering the highest levels of service and quality to our customers is essential.” says Nader Mokhtar, director of MCR/DVB and STB technology at MBC GROUP. “Integrating ATEME’s TITAN family within our new HEVC platforms will allow us to not only provide outstanding video quality to our viewers, but also lower our operational costs.”

“We’re thrilled to be able to continue to support such an established group like MBC in its implementation of new platforms using HEVC codec. They are the region’s undisputed leader producing a variety of informative and entertaining content watched by a large audience in the Middle East and outside the region” says Razik Zaghlouli, sales director at ATEME. “The MENA region has played a significant role in our global growth; this project will reinforce our presence in this territory while delivering high-level content with superior video quality to MBC’s viewers.”