NBA, YouTubeTV Announce First-Ever NBA Finals Presentation Partnership
The NBA and YouTube announced a groundbreaking partnership making YouTube TV the first-ever presenting partner of the NBA Finals.
The multiyear partnership also includes YouTubeTV as the presenting partner of The WNBA and NBA G-League Finals.
Throughout the partnership, “The Finals presented by YouTubeTV” logo will be featured prominently during all Finals games, including on the court and in-arena. Additionally, YouTube TV will be featured in ABC commercial spots and in-game call outs, along with having a major presence across the NBA’s digital and social media assets.
The 2018 NBA Finals presented by YouTube TV will be broadcast live on ABC beginning May 31. During the Finals, fans will have access to ABC and every game through YouTube TV, which is available in nearly 100 of the top markets, covering more than 85% of U.S. households. The Finals have been broadcast live on ABC since 2003.
“Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” says Dan Rossomondo, NBA senior vice president, global media and business development. “The NBA Finals on ABC, as well as the WNBA Finals and NBA G-League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series.”
“Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals,” says Angela Courtin, global head of YouTube TV & Originals Marketing. “YouTube TV was built for fans, and we are excited to bring to life our cable-free live TV service during one of the most watched sports events of the year.”
“The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies,” says Wendell Scott, senior vice president, multimedia sales, ESPN. “YouTube TV is a next generation partner for an ascendant league and we look forward to working with them to maximize the impact of their investment across ABC and the ESPN platform.”
Earlier this month, the NBA expanded its relationship with YouTube with the addition of NBA TV to the YouTube TV base package at no additional cost. In the coming months, NBA League Pass, the league’s premium out-of-market live game service, will be available on YouTube TV for an extra fee.
The NBA and YouTube partnership goes back more than a decade and the NBA was the first official professional sports league to partner with YouTube and launch its own channel in 2005, and join their “Claim Your Content” program in 2007. To date, the NBA’s Youtube channel has generated more than 4.6 billion views.