FOX Sports South, FOX Sports Southeast Launching April in the ATL with Atlanta Braves, Atlanta Hawks, Atlanta United
Celebrating “3 Teams over 30 Days,” Fox Sports South and Fox Sports Southeast is launching April in the ATL, highlighting the month-long sports intersection of the Atlanta Braves, Atlanta Hawks and Atlanta United.
Dedicated to the fans, the multi-platform initiative was created by Fox Sports South in 2016 to unite three of Atlanta’s professional sports franchises. Past campaigns have included themed game telecasts, digital content and promotional image spots. The networks and franchises have also co-produced several “player trades” during past Aprils with Hawks alum Kevin Willis and Atlanta United player Michael Parkhurst throwing out the first pitch at a 2017 Braves game, Atlanta United players attending a 2017 Hawks game, the Hawks’ Kent Bazemore tested his skills in the batting cages at a 2016 Braves game, and the Braves Tomahawk Team joined the Hawks Kia 6th Man Section at a 2017 Hawks game.
This year the networks will produce 35 telecasts, digital content and on-site activations in conjunction with the teams, including 26 Braves games, 6 Hawks games and 3 Atlanta United matches. Advance Auto Parts will be the presenting sponsor of April in the ATL telecasts on the networks.
Additionally, the networks have partnered with Sir Rosevelt, featuring multi-platinum, Grammy Award-winning artist and Atlanta native Zac Brown, Niko Moon and Ben Simonetti to showcase their single, “The Bravest” within the campaign.
“I’m proud to call Atlanta home,” Brown says. “This city has an energy about it that makes it truly one of a kind, and I think ‘The Bravest’ represents that feeling.”
“April is the one month on the sports calendar when the Braves, Hawks and Atlanta United are all in-season,” says Rolanda Gaines, director of marketing and communications, Fxo Sports South. “April in the ATL is Fox Sports’ salute to this special occasion, and having Sir Rosevelt’s music as part of the campaign wraps perfectly around our gift to Atlanta.”
In addition to April game telecasts, the networks and teams will collaborate to host themed programming and activations both on-air and on-site throughout the month: