Fox Sports South, Fox Sports Southeast Bring Augmented Reality to Studio Coverage
FOX Sports South and FOX Sports Southeast will be the first FOXSports regional network to utilize augmented reality (AR) technology in its studio-based productions, starting with coverage of the 2018 Atlanta Braves regular season. The networks soft-launched the technology in March during their Atlanta Hawks studio shows.
Augmented reality technology enhances the television viewing experience by superimposing a computer-generated virtual image over live images. CLICK HERE and HERE to see videos of AR in action for Fox Sports South and Southeast.
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The networks will integrate the versatile technology into the Braves LIVE pre- and postgame shows to provide a dynamic look at statistical graphics and game information. AR is slated to formally debut on FOX Sports South during the Braves LIVE pregame show on Friday, April 6, at 3:30 p.m. ET, prior to the Braves vs. Colorado Rockies game.
“Enhancing the viewing experience is the number one priority in every FOX Sports event telecast,” said Jeff Genthner, senior vice president and general manager, FOX Sports South &FOX Sports Southeast. “Augmented reality is the latest addition to our many cutting edge production enhancements to fulfill our commitment in providing the very best fan experience insports television.”
FOX Sports’ AR enhancements during live game coverage will also be viewable on FOX SportsGO, an app that provides live streaming video of FOX Sports content through programming distributers.