NAB 2018

NAB 2018: Adder Touts Partnerships With Ross Video, NewTek

Adder Technology’s ADDERView DDX30 is installed in Ross Video’s new, state-of-the-art Customer Experience Centre. The partnership is the result of a successful co-exhibit at last year’s NAB trade show, and Adder Technology will be on view in Ross Video’s Booth SL3305 at NAB 2018. Adder Technology demonstrating how its solutions are powering a range of global partners at its booth, SL4227, at NAB 2018.

Adder and Ross Video Repeat Winning Formula At NAB 2018
After a successful NAB last year, when much of its stand was powered by Adder Technology’s innovative KVM products, Ross Video decided to take the winning formula back to its new Customer Experience Centre and EMEA headquarters in Reading, UK. The ADDERView DDX30 KVM matrix switch systems now power its new state-of-the-art demo suite in the new premises, delivering an awe-inspiring viewer experience.

Ross Video is returning to NAB 2018 ready to make a similar impact, supported by Adder’s DDX systems. With these in place, Ross Video will be able to easily switch between, and control the numerous computers required to demonstrate the breadth of features it offers.

“We are extremely proud of our new EMEA home in Reading; it reflects our innovative and forward-looking approach,” Stuart Russell, Ross Video’s senior communications manager, says. “Adder’s technology is enabling us to use our demo suite as a showcase for the most comprehensive range of broadcast technology solutions in the market. It is only natural for us to want to replicate this at NAB 2018, building even further on last year’s complex setups. We want to give visitors a hands-on experience of the power of the Ross ecosystem; the DDX systems from Adder definitely make this task a lot easier and smoother.”

“The partnership between our companies ensures that we are not only able to offer Ross Video access to the Adder technical team to come up with solutions where there is a definite need for KVM, but we can also proactively engage with its customers and prospects who are likely to also have a KVM requirement,” Caleb Hooper, vice president of business development and product marketing, Adder Technology, says. “We were extremely impressed with the company’s plan for its NAB booth and felt that our products were the ideal solution to help them overcome the hurdles they faced along the way. We are sure that all those that visit the Ross Video booth at NAB this year will be extremely impressed by what they see.”

Adder KVM Technology Helping Power Pioneering IP Workflow for NewTek
Adder Technology, the IP-based, high performance KVM (keyboard, video, mouse) specialist, is demonstrating how its solutions are powering a range of global partners at NAB 2018. Among these is NewTek, which uses Adder’s KVM technology to help run the world’s only end-to-end IP workflow.

In particular, visitors will be able to see how the ADDERLink Range of KVM extenders is being used to power the latest version of NewTek’s iconic TriCaster TC1, a complete production system for producing programs, performances, events and live sports in true 4K ultra high definition (UHD) resolution with support for native 2160p video at 60 frames per second.

“Adder has a passion for creating products that exceed expectations and have been recognized by NewTek as a unique solution provider when customers require complete, uncompressed and lossless extension of video data,” says Will Waters, senior director of IP Workflow at NewTek. “The highly reliable, plug and play design of Adder KVM extenders make them extremely easy to use, helping our customers with everything they need to create professional video programs up to and including UHD, 4K and multiple screen configurations.”

“We’re delighted to be able to showcase our multi-year collaboration with NewTek by including the TriCaster technology within our NAB stand set up – allowing us to highlight yet another broadcast solution that is powered by KVM technology,” says Jamie Adkin, VP Sales for EMEA, Adder Technology. “The company is using innovation to fundamentally change the way video is created and used, something that resonates with Adder, as we endeavour to support the industry with our technology to enable these changes.” says Jamie Adkin, VP Sales for EMEA, Adder Technology.