Amazon Prime Inks Deal With USTA for US Open Rights in UK, Ireland
The USTA today announced that Amazon Prime Video has been granted the exclusive live telecast rights to the US Open Tennis Championships in the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to Prime members in both territories at no additional cost.
Prime members in the U.K. and Ireland will have access to live match play emanating from the USTA Billie Jean King National Tennis Center, home of the US Open. Prime Video will also provide access to on-demand match highlights and other content.
Prime members in the U.K. and Ireland will be able to watch US Open content across more than 600 devices on the Prime Video app for TVs, game consoles, set top boxes and connected devices, including Amazon Fire TV and Apple TV, mobile devices and online.
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime members throughout the U.K. and Ireland,” says Lew Sherr, USTA Chief Revenue Officer. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches.”
“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more,” says Jay Marine, vice president, Prime Video Europe. “We are delighted to now offer Prime members US Open tennis at no extra cost to their membership, right alongside their favourite shows and movies.”
“We are proud to partner with the USTA to add the US Open to the growing portfolio of sports available on Prime Video,” says Alex Green, managing director, Channels & Sports, Prime Video Europe. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the U.K. and Ireland.”