SVG On Demand: Take an In-Depth Dive Into OTT, Piracy in Asia in This Panel From SPORTELAsia
Discussion includes perspectives from execs of Neulion, ELEVEN SPORTS, Twitter, and TMG
The sports marketplace in Asia will be driven dramatically by the use of smartphones and tablets. That reliance on digital devices requires new ways of content creation, distribution, and marketing. This panel discussion from the 2018 SPORTELAsia show examined how to develop a strategy best suited for the diversity of cultures in Asia.
Besides social-media strategies and pricing models, the session also took a look at recent developments in content-protection technologies and services. More than ever, the digital landscape requires a disciplined and focused approach to content protection and anti-piracy activities.
The panel, moderated by SVG’s Ken Kerschbaumer, featured Chris Wagner, Neulion, EVP, Marketplace Strategy; Danny Menken, ELEVEN SPORTS, group managing director; Maurizio Barbieri, Twitter, head of sports partnerships, SEA; and Bastian Casalta, TMG, CTO
For more video interviews and highlights from all SVG events, visit SVG On Demand.