LiveU Powers Interactive Talk Show on Facebook Live
Emmy award-winning digital lifestyle expert Mario Armstrong launched his groundbreaking, high-energy live audience talk show Never Settle Show in New York City and on Facebook Live. Season one featured six episodes produced weekly, housed on Entrepreneur’s Facebook page with content curated by its followers – live during the broadcast! This unique programming style engaged audiences, made sponsors sit up and take notice, and challenges the way traditional talk shows interact with their audience.
The show is produced in a studio set with limited production space and even more limited bandwidth. Reliability is a key factor in these broadcasts, even more so because live interaction is critical to programming. You can’t simply restart and hope everyone is stilled tuned in and waiting. RokerMedia and Never Settle relied on LiveU as the technology partner to provide HD live video bandwidth and transmission to all the program’s syndicated destinations, ensuring that Armstrong can focus on his guests and the dynamics of a live at-home audience.
“We’re bringing in real-time social media comments and we have so many social tools being infused into this show. Eighty percent of people watching the show are doing it from their mobile devices. We can do live polls and live reactions,” Armstrong says. “All that wouldn’t be happening if we weren’t live. And to be live, we must have stability and an infrastructure to handle the activities. We can’t allow for the stream to be interrupted. That’s where LiveU comes in. I’m ecstatic and in the short time I have gone from an advocate to an ALL-OUT FAN of LiveU.”