IMSA, NBC Sports Group Announce Six-Year Partnership Starting Next Year

The International Motor Sports Association (IMSA) will have a new U.S. broadcast home for its flagship IMSA WeatherTech SportsCar Championship, currently known as the Continental Tire SportsCar Challenge and the IMSA Prototype Challenge presented by Mazda, as NBC Sports Group and IMSA announced a six-year partnership starting with the 2019 season.

This enhanced media rights partnership includes an increase in network coverage of the WeatherTech Championship over 2018. Three races will broadcast on NBC and there will be more than 45 hours of WeatherTech Championship action televised on the NBC Sports Network (NBCSN) throughout the season. NBC Sports will present more than 100 hours of IMSA coverage across its broadcast, cable, and digital platforms. The NBC Sports App and NBCSports.com will offer flag-to-flag live streaming coverage of every WeatherTech Championship race to authenticated subscribers.

“The resonance and gravity of this new partnership with NBC Sports Group for IMSA fans and our stakeholders cannot be overstated,” says IMSA CEO Ed Bennett. “This agreement is the culmination of a comprehensive process to align ourselves with a media rights partner that will capitalize on the tremendous momentum the WeatherTech Championship and IMSA is currently enjoying, and will help our sport reach new heights. Without question, NBC Sports Group ‘gets’ motorsports and our unique premium product. We could not be prouder to call NBC Sports our future partner.”

“As the U.S. home of motorsports, we are excited to present IMSA’s high-quality and diverse racing circuit to our abundance of racing fans,” says Jon Miller, President, Programming, NBC Sports and NBCSN. “By utilizing our wide-array of broadcast, cable, and digital platforms, we can service IMSA and motorsports fans with more coverage and in more ways than ever before.”

This agreement with NBC Sports Group capitalizes on IMSA’s unprecedented growth and its bright future heading into its 50th Anniversary next year. Among the highlights of this growth include record attendance at each race this year, unique television viewership for the year is on track to surpass last year’s record of 6.5 million viewers, along with significant digital and social media growth.

NBC Sports Group is the home of motorsports in the U.S., with this agreement adding to its extensive portfolio of auto racing that includes NASCAR and INDYCAR.

The 2019 season starts with the 57th Rolex 24 At Daytona on Jan. 26-27, 2019 and the entire season broadcast schedule will be announced in the coming months.