NFL Experience Times Square Kicks Off 2018 Season
NFL Experience Times Square, located in the heart of New York City, today announces the appointment of sports and entertainment industry veteran Michael Williams as the new President of the organization. In addition, NFL Experience Times Square and the NFL celebrate the upcoming debut of NFL Network’s Good Morning Football from its new home at NFL Experience Times Square on May 14. Both events mark ongoing efforts to further create and deliver the most exceptional and immersive space for football fans and entertainment seekers to explore, capture and enjoy the game of football.
“The NFL evokes an undeniable passion from its fans and at NFL Experience Times Square we are harnessing that passion into a sensory overload adventure, transforming every fan that walks through the door into a player and, ultimately, a champion,” says Williams. “I’m honored to come on board this team and continue to build a platform for fans of all ages to engage and deepen their relationship with the game. Our partnership with Good Morning Football is another incredible touch point we are proud to offer, every morning, from our location in Times Square.”
Williams has 20 years of experience developing brand awareness and fan-based strategies. Most recently he served as the Chief Marketing Officer of Grand Prix of America, Formula 1. Prior to that he served as CMO, SVP for the New Jersey Devils, VP of Marketing for the San Francisco 49ers and Director of Sales and Marketing for the formerly Disney-owned Mighty Ducks of Anaheim.
“We are thrilled to take Good Morning Football to Times Square, not only the best backdrop in the business but one of the most iconic places in the world,” says Mark Quenzel, Senior Vice President of Programming and Production, NFL Media. “With an outstanding cast and crew, Good Morning Football is distinguishing itself in the ultra-competitive morning TV space and the opportunity to combine the show with NFL Experience Times Square – two properties that celebrate football and fans year round – makes a lot of sense.”