Riedel Taps Kevin Broce to Head West Coast Business Development Effort

Riedel Communications has appointed Kevin Broce to spearhead business development for the company’s U.S. West Coast operation. Broce brings over a decade of live event production  and audio technologies experience in to his new role. Broce will report to Joyce Bente, President and CEO of Riedel North America.

“Broce is an ideal choice to head up our rapidly growing business development effort in the West,” Bente said. “Live events are an important target for Riedel solutions, and he knows that market inside and out after having held technical, operations, and management roles for high-profile live event producers. With his keen understanding of these customers’ technical and business requirements, Kevin is an outstanding addition to our U.S. team.”

Broce joins Riedel from Meyer Sound, where he served as business development coordinator in charge of uncovering and coordinating sales opportunities across the U.S. and Canada. He also held audio department management roles for Third Eye Sound Company and SoCal Productions, where he managed audio, wireless, and communications equipment for a broad range of live events as well as broadcast and studio productions. Prior to that, he served as audio department manager for Centerstaging, where he supervised and scheduled day-to-day operation of 10 live music rehearsal studios. Broce holds a bachelor’s degree in music industry and technology, with a focus on recording arts, from California State University at Chico.