AMB Sports and Entertainment Elevate Greg Beadles To COO, Tap Harry Hynekamp For Fan Experience

AMB Sports and Entertainment (AMBSE) has elevated Greg Beadles to executive vice president and chief operating officer to lead all day-to-day business operations for the AMBSE portfolio which includes the National Football League’s Atlanta Falcons, Atlanta United of Major League Soccer and Mercedes-Benz Stadium.  AMBSE also announced it has named Hendrik (Harry) Hynekamp vice president, fan experience.  In this role Hynekamp assumes responsibility for the overall fan and guest experiences for the Atlanta Falcons, Atlanta United, as well as all sports, music and entertainment events staged in Mercedes-Benz Stadium. Beadles began his career with the Falcons as a finance intern in 1995 and his responsibilities have grown extensively over his 23 years with the organization. In his new role, Beadles is responsible for leading teams that oversee and run organization-wide operations including: finance, technology, business analytics, facility operations at the Atlanta Falcons training facility, and the Children’s Healthcare of Atlanta Training Ground, as well as the retail, food and beverage and private events businesses at Mercedes-Benz Stadium. Beadles will continue to report to AMBSE President, Rich McKay.

“Greg is an invaluable member of our leadership team who has continually demonstrated an ability to drive operational excellence for the Falcons, Atlanta United and across a number of other areas of our businesses,” says McKay.  “The incredible success of Mercedes-Benz Stadium in many areas during our inaugural year is a credit to Greg’s leadership skill, business acumen and commitment to our core values. We are fortunate to have a versatile leader like Greg in house who is ready to take on this role and help us deliver our fans, guests, customers and partners a best-in-class experience with our teams and stadium.”

Hynekamp, who will also report directly to McKay, joins AMBSE after 18 years with Mercedes-Benz USA (MBUSA) in a variety of roles in finance, project management, training and development and customer experience.  As general manager of Learning & Performance, Hynekamp led the company’s largest customer experience training program “Driven to LEAD” and, from there, was appointed the first general manager of customer experience for MBUSA.  In that role, he launched, developed, and sharpened MBUSA’s organizational-wide focus on delivering the best customer experience, earning MBUSA the No. 1 ranking for luxury brands in the JD Power Sales Satisfaction Index study. Hynekamp’s customer experience leadership and impact at MBUSA were documented, in part, in the best-selling book, “Driven to Delight.”

“We strive for excellence in all areas of our business, both on and off the field, but nowhere is that more important than in the end-to-end fan and guest experience,” says McKay. “Fans are the number one priority in everything we do at AMBSE so we must evolve with the fans in creating best-in-class customer engagement that sets the standard. Harry has a proven track record and the right vision for creating and delivering approaches that deliver on that promise and we are thrilled to add him to our leadership team in this critical role.”

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