Avid Agrees With Seneca College To Enhance Media Production Program

Seneca College of Applied Arts and Technology has become an Avid Media Campus site standardizing on Avid’s platform-based workflows across its eight campuses to ensure students college-wide can learn on the leading technologies and tools for film and television creation, production, and distribution. This includes the Avid Learning Partner Program, which provides the curriculum and associated materials to enable Seneca to train its students to become Avid Certified.

Avid Media Campus schools get significant education discounts on all Avid products. As one of Canada’s premiere institutions for higher learning in media creation and production, Seneca’s School of Media earned its reputation through its commitment to giving students first-hand experience with technology. The school gives instruction in a range of disciplines, including Film and TV, Broadcast and Journalism, as well as web-based multimedia and video, and provides access to media industry leaders and highly sought-after experience in professional settings where knowledge of Avid tools and solutions ensures opportunities for students to stand out.

“The Avid Media Campus program will allow us to plan where we will be in the next five years,” says Adrian Klymenko, Senior Media Specialist and Avid Certified Support Representative (ACSR) at Seneca. “Avid’s commitment to support, training, and hardware and software licensing models has allowed us to establish an upgrade pathway for our studios, suites, classrooms, and supporting infrastructure. Having a unified support structure — complete with ACSR certifications and access to Avid Professional Services — makes for a smooth process and transition for planning and implementing hardware and software upgrades, including any day-to-day technical or operational issues that may arise.”

To maintain its position as the top post-secondary school in Ontario and enable students to develop the skills needed to succeed in a competitive job market, Seneca needed to upgrade its outdated media production infrastructure. To meet these needs, Seneca has signed a five-year Avid Media Campus agreement that will result in college-wide adoption of Avid’s tools for audio and video editing, asset management, storage, graphics, music notation and publishing, and content ingest and playout. This agreement also includes a “Connecting Education to Industry” (CETI) programming partnership that will help Seneca students connect with local and international media companies who use Avid in their workflows. As an official Avid Learning Partner as well, Seneca will receive training and certification for its staff, and deliver official course materials and exams that will ultimately prepare and certify students for proficiency in media creation, production, and distribution.

“We are committed to implementing innovative technologies and services to offer greater learning experiences to our students,” says Radha Krishnan, AVP, Information Services, Seneca. “Establishing Seneca as the most advanced institution in Canada providing cutting edge media technologies is a major step in fulfilling our commitment.”

Avid channel partner Deltech Communications is supporting the implementation of MediaCentral across all Seneca campuses. Seneca’s new workflow will include Avid NEXIS, the media industry’s first and only software-defined storage platform; MediaCentral | Production Management for advanced file and workflow management; and FastServe media servers for ingest and playout. Seneca has also invested in Avid creative tools including Media Composer nonlinear editing systems, Pro Tools digital audio workstations, and the Maestro Graphics Family for on-screen graphics creation and management. Maestro | Designer will allow students to create state-of-the-art real-time broadcast graphics while Maestro | Virtual Set will enable them to create high-end virtual environments.

“Through Avid Media Campus and the Avid Learning Partner program, Seneca is giving students the clear advantage of learning their craft on the tools that media professionals use to build their careers,” says Alan Hoff, Vice President of Market Solutions at Avid. “Seneca students will gain valuable skills to let them stand out from the field of aspiring professionals to find work with film, broadcast, and postproduction companies that rely on Avid daily for their mission critical workflows.”

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