NeuLion’s New E-Book Discusses the Foundation of OTT Planning
NeuLion has released an electronic book detailing the ways to run a successful OTT initiative. The concept of video is constantly evolving and this e-book allows readers to stay up-to-date on the newest techniques and practices in the industry.
The book focuses on six main tenants: content, video delivery, multiplatform use, audience engagement, interactivity, and productive streaming.
When building an OTT service, there are six core fundamental components that content rights holders will need in order to achieve success. It all starts with content, followed by flawless video delivery. Strong content coupled with stunning high-quality video available on all major consumer devices will maximize your audience reach. But that’s not all. To keep the audience enticed, engaged and excited, the experience needs to be interactive, going above and beyond just video streaming. Not only will this drive more sign-ups, but initiate longer viewing times and reduce churn.
CLICK HERE to download a copy.