SVG College Summit: Creative Directors Dissect Importance of Establishing Brand In Digital Environment

Reps from Dayton, Boston College, and Georgia Tech discuss internal struggles, promising future for digital sports content

As digital and social media has matured, solidifying one’s brand identity has become more critical for college athletic departments. At the recent SVG College Summit, creative directors in the field shared their strategies for working with marketing departments and using technology to execute a cohesive brand.

The conversation featured Michael LaPlaca, assistant athletics director, multimedia, University of Dayton;
Mark Majewski, assistant director, graphic design services, Boston College; and Simit Shah, assistant athletic director, brand and ideation, Georgia Tech. The session was moderated by SVG Director of Digital Brandon Costa.

For more video interviews and coverage from the 2018 SVG College Summit and other events, visit SVG On Demand.