Overtime Highlights High School Hoops Over Snapchat
Overtime is launching Hype School, a new weekly show produced exclusively for Snapchat. Hype School presents the week’s top high school sports highlights in a fresh, fast-paced way that speaks to how the Snapchat generation thinks about sports. The first episode premiered for Snapchatters worldwide on Friday, June 8 at 6 a.m. ET on Snapchat’s Discover page. New episodes will air every Friday and previously released episodes will be available using Snapchat’s Search feature.
Hype School takes a look at the week’s most epic plays as well as epic fails from a new generation of athletes. Gone are pundits talking about sports and the same plays everyone sees all over the Internet. Instead, Hype School offers fresh, original content with a youthful spin.
“Creating a show tailored for Snapchat’s audience was a total no-brainer,” says Dan Porter, Overtime’s CEO and co-founder. “Hype School will feel like the young, energetic cousin of the traditional sports wrap-up show. We want to bring Snapchatters a show where their peers are the stars, and tap into the fun and energy that these athletes bring to the game.”
Overtime is reinventing the traditional sports network by covering sports in a way that speaks to the interests and passions of younger sports fans. Its content is authentic and original, speaking directly to fans in the same voice they hear from their friends. It’s a far cry from the tired formats of typical sports programming.
Like Snapchat, Overtime has a strong appeal among younger audiences — in particular, the 13-24 year old demographic. Overtime has a digital-first strategy: instead of trying to reach fans through a single, monolithic TV channel, Overtime creates and distributes programming across the platforms where they actually spend their time: Instagram, Twitter, Facebook, YouTube, and Snapchat.
While Overtime is less than 2 years old, its videos are ubiquitous in the sports world, shared everywhere from SportsCenter to Steph Curry’s Instagram feed. Over the past year, its videos have been viewed nearly 1 billion times.