Stadium Digital, Smooth Commerce Team Up To Create Mobile App for Hamilton Tiger-Cats Fans of the CFL
Stadium Digital and Smooth Commerce have entered into a multi-year strategic partnership to power apps for sports properties and facilities. The Hamilton Tiger-Cats of the Canadian Football League (CFL) are the first to launch on the combined platform with the Ticats All Access App for iOS and Android. The personalized app experience delivers the most relevant features to fans based on their location and the game status.
“Our new app demonstrates the ongoing commitment we’ve made to provide our fans with one of the best overall entertainment experiences in North America,” says Matt Afinec, President & COO, Hamilton Tiger-Cats Football Club. “We launched the Ticats All Access loyalty program with Stadium Digital for the 2015 season and continue to innovate it with the addition of the Smooth Commerce platform to drive deeper engagement and value for the CFL’s best fans and partners.”
The Ticats All Access app demonstrates the best of what the loyalty program has to offer, plus native mobile app features to enable a more seamless user experience, including:
- Loyalty card – an all-in-one Season Seat Holder card for merchandise and concession discounts, points accumulation and reward dollars
- Single sign-on – a ubiquitous, personalized content experience across devices
- Geo-fencing – exclusive content and special offers while fans are at Tim Hortons Field, plus bonus points for using the app while at home games
- Game stats – follow all games live and in real-time within the app
The Ticats All Access app also rewards fans for concession and merchandise purchases and digital engagement before, during, and after games. That includes entering contests, watching highlights, playing fantasy games, using the Tim Hortons Field Wi-Fi, and participating in sponsor promotions.
Fans receive “yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, and signed merchandise.
New for 2018, season seat holders enrolled in Ticats All Access can access the Pregame Sideline Experience — bringing them as close as you can get to the action without wearing shoulder pads or a helmet. All members will also receive exclusive viewing of postgame interviews with Head Coach June Jones and Tiger-Cats players immediately after the final whistle. The postgame live stream will feature a variety of interviews, first-takes, and analysis from coaches and players before they speak to the media.
“It’s been our privilege over the years to support the Tiger-Cats digital transformation into one of Canada’s leading digital sports team property,” says Mark Silver, President of Stadium Digital. “The partnership with Smooth Commerce is the culmination of our learning with the Tiger-Cats, to combine the best of our technology with a world-class mobile commerce solution that is deeply integrated into venue technology and point of sales systems.”
“We are pleased to be working with Stadium Digital to deliver a best-in-class experience for Hamilton Tiger-Cats fans,” says Brian Deck, CEO of Smooth Commerce. “This is a significant milestone for Smooth Commerce. We are now bringing the power of our platform to professional sports.”
The Ticats All Access app will add additional features during the season:
- Order Ahead – Preorder and prepay for concessions at designated pickup counters
- MyTix Account Manager – Season seat holder access to their TicketMaster account