Grabyo Assists Turner Sports With Social Media Videos, Sponsored Content
Ahead of the 2017/18 NBA season, Turner Sports joined forces with cloud-video specialist Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.
Using Grabyo’s live clipping and editing tools, the Turner Sports digital team has been able to maximize the amount of real-time content shared to Facebook, Twitter, Periscope, and Instagram including @NBATV and NBA on TNT. During the playoffs, more than 2,000 clips have been shared from Grabyo to these social pages by the Turner Sports team.
The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo Turner can deliver every big moment from the NBA Playoffs as they happen, resulting in increased distribution, engagement, and views — establishing TNT as the go-to channel for live NBA content.
Grabyo has increased the speed at which Turner Sports can publish content and the potential to activate commercial partnerships through branded video content and sponsorships. Grabyo’s browser-based video editor enables the digital teams to quickly edit the NBA broadcast feed into square and vertical highlights, which are optimized for distribution and viewing on Twitter and Instagram.
Clips can have approved sponsor branding, attribution, and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile, and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.
Turner also partnered with Grabyo to expand its live social video and branded content offering around the 2018 All-Star event. Throughout the weekend, Turner delivered over 15 live broadcasts, directly to its social pages on Facebook, YouTube, Periscope, as well as its own website and apps.
Using Grabyo, Turner created numerous new live experiences for fans across the All-Star weekend including an exclusive YouTube broadcast directly after the NBA Skills Competition. The broadcast featured Kendrick Lamar and was sponsored by American Express to create an exclusive social first partnership between the two.