NBC Sports Group Brings Premier League Show To Snapchat for U.S. Viewers
NBC Sports Group has partnered with Snapchat on Premier League: Extra Time, a new Premier League-focused weekly original show, which will debut exclusively on Snapchat’s Discover page at the start of the 2018-19 Premier League season. Each Monday throughout the Premier League season, the show will bring Snapchatters in the United States a recap of the weekend’s top action and standout storylines, while also spotlighting the super fans that make the league one of the most popular in the world. A preview of the show will air on Snapchat on Thursday, August 9, with the first episode airing on Monday, August 13, and continuing each Monday throughout the season.
Hosted by Francis Maxwell, former TYT Sports soccer analyst, the series will make fans of the beautiful game feel like they’re watching from a true British pub. Maxwell will guide Snapchatters through a celebration of all things Premier League each week — from epic highlights to wild fans and everything in between.
“Premier League fans are among the most passionate and digitally sophisticated out there, and we strive to bring the best content on every platform,” says Troy Ewanchyna, VP, Digital and NBCSports.com. “We’re thrilled to further our commitment by bringing this fun, energized concept to life with exceptional partners in Snap and the Premier League.”
“We know that Snapchatters love soccer — over 80 million unique viewers watched World Cup content on Snapchat,” says Sean Mills, Snap’s Head of Original Content. “We’re thrilled to be teaming up again with NBC Sports to deliver the Premier League’s must-see moments to our community this season.”
Produced by NBCUniversal’s Digital Lab, Premier League: Extra Time builds on two original shows Snapchat and NBC Sports Group partnered on during the XXIII Olympic Winter Games from PyeongChang, South Korea — Pipe Dreams, a four-part series profiling three Olympic snowboarding hopefuls, and Chasing Gold, a 17-episode series on the journeys of Team USA athletes as they competed for gold.