dotstudioPRO Enhances Outreach of Minnesota Vikings OTT Service
dotstudioPRO and Vewd announce partnership to increase reach for Vikings Now.
When the Minnesota Vikings wanted to introduce a fully immersive OTT experience they engaged dotstudioPRO to create the perfect distribution platform for maximum fan enjoyment. The goal was to allow fans to watch and discover video of their favorite team easily and that is exactly what was accomplished in 2017.
By partnering with Vewd, the global market leader in enabling OTT, Minnesota Vikings fans can watch Vikings Now on tens of millions of devices from Sony, Hisense, Philips, and TiVo, among others.
“Vikings Now heralds the new age of OTT by addressing and immersing their fans directly in a unique experience on the large screen, unlike anything available on traditional broadcast,” says Aneesh Rajaram, CEO of VEWD, “We’re delighted that dotstudioPRO is bringing the Vikings Now to Vewd and the world’s largest connected TV ecosystem.”
dotstudioPRO integrated Vewd Snap, which empowers content owners to build and deliver an app that works on Vewd enabled devices in minutes. Vewd’s robust and proven technology allows apps to integrate seamlessly into the nearly 50 million devices it ships annually worldwide. These devices range from TVs, set-top boxes, Blu-ray players, game consoles, streaming media players, and even automotive head units.
Joe Pacual, CEO of dotstudioPRO shared his excitement on this partnership, “A successful OTT model should include both owned-and-operated apps as well as a diversified syndication strategy to existing platforms. Vewd offers both control over user experience as well an opportunity to easily reach a large built in audience. We are incredibly excited to offer The Vikings Now and other content partners a natural extension to their OTT strategy though our partnership with Vewd.”