ProductionHUB Increases Resources Profile With Acquisition of Variety 411
ProductionHUB, the global network of local crew and vendors, announces the acquisition of Variety 411. The asset purchase and talent acquisition will allow ProductionHUB to revitalize the LA 411 and NY 411 brands, expand its portfolio of resources and hyper-focus on the Los Angeles and New York markets.
“LA 411 and NY 411 are iconic brands in the production resources/directory space. We are very happy to see the brands move to ProductionHUB where their combined operations will add value and reach to the production community,” says Mark Hoebich, President of Variety Business Intelligence.
Over the past 19 years, ProductionHUB has built its employment network for the film and video marketplace by developing a platform to simplify the hiring process on a global scale. “We are excited to implement this technology locally in Los Angeles and New York, focusing on two of the largest production markets in the world,” says John Pokorny, President & Founder of ProductionHUB.
In the coming months, the website will be redesigned and launched under the iconic brands LA 411 and NY 411. The 40th edition of the print guide is planned for distribution in January 2019.
Aaron Biberstein, previous General Manager of Variety 411, will spearhead the transition. He says, “We look forward to reestablishing the LA and NY 411 brands. With the support of ProductionHUB’s considerable technological assets and marketing prowess, 411 will be better able to service and adapt to the ever-changing needs of this dynamic industry.”