MedaKind Strengths Partnership With Tangerine Global Through Upgraded CITRUS Solution

MediaKind announced that it is strengthening its collaboration with entertainment services provider, Tangerine Global, by enhancing their ‘CITRUS’ managed solution with new cloud-based capabilities. Based on MediaKind’s MediaFirst software as a service (SaaS) platform, the end-to-end media solution enables small and mid-sized Pay TV operators to rapidly evolve their offerings and deliver breakthrough immersive OTT media experiences today, with the potential to scale further in the future. Tangerine Global is the system’s integrator, service provider and 24/7 monitoring and support center.

The enhanced CITRUS solution offers a seamless and affordable pathway for existing Mediaroom customers to enhance their existing on-premise IPTV deployments, by leveraging the modern user experience and OTT delivery capabilities of MediaFirst, a member of the Orion family of solutions that forms part of the wider MediaKind Universe portfolio that will debut at IBC 2018. Alternatively, by partly migrating deployed instances to the CITRUS cloud, Mediaroom customers can elect to reduce existing OPEX, including platform upgrade support and licensing costs.

“Today’s consumers are demanding access to highly personalized, immersive offerings that inspire, offer ease of access and deliver the ultimate experience, both in and out of the home,” says Greg Pasetta, President and CEO, Tangerine Global. “We are excited to extend our long-running partnership with MediaKind and enhance the CITRUS solution with new end-to-end cloud-based capabilities. This highly scalable turn-key solution will offer our customers with new OTT content offerings that provide the best possible experience, at the best possible cost.”

The fully hosted, multi-tenant managed solution combines the strengths of traditional Pay TV service quality and content depth, alongside the personalization, interactivity, and multiscreen viewing capabilities of compelling OTT TV offerings. CITRUS provides Pay TV operators with the agility, innovation, and economic benefits of modern cloud technologies and web services, utilizing a flexible, modular infrastructure. In doing so, the solution opens up new opportunities to create, manage, and deliver next-generation OTT services across multiple devices, while offering more effective content recommendation through MediaFirst’s advanced data analytics.

“Today’s service providers face a challenge to deliver truly seamless, cost-effective, and personalized services that allow them to stand out from the crowd and thrive in a highly competitive TV landscape,” says Mark Russell, Chief Technology Officer, MediaKind. “Through Tangerine Global’s CITRUS cloud-based solution, we are enabling businesses of all sizes to have flexible, scalable means to increase monetization potential and drive greater interactivity and multiscreen viewing capabilities for the first time. We are helping the media industry to respond to ever-changing consumer expectations and behaviors by evolving their offerings and providing the means to adapt to the next shift in the future of media.”