Nielsen Creates Measurement of Esports Audience Metrics With SuperData Arena Dashboard

SuperData, a Nielsen company, is launching the SuperData Arena dashboard, a new media measurement tool developed to provide games publishers, brands, and sponsors with in-depth audience metrics and insights across gaming video content (GVC) and esports platforms and services.

This tool determines the value of top games, industry influencers, popular streaming content, game channels, and audiences by tracking a wide range of metrics, such as the number of hours streamed and watched, average concurrent viewers, and channel followers across Twitch, YouTube, and other top streaming games sources. With the SuperData Arena, comparing game titles with the industry’s most popular streamers as well as tracking the performance of major esports events has never been more seamless.

“Watching games online has quickly become one of the most popular forms of interactive entertainment with many games video titles and esports events now generating audiences that rival traditional media content,” says Joost van Dreunen, co-founder at SuperData. “The new SuperData Arena dashboard offers brands and publishers the ability to have a combined view of gaming video streaming data metrics with game sales data. It provides a holistic view of how players and fans are consuming and engaging with streaming content across the world’s most popular channels and platforms.”

Leading brands and publishers will be able to use Arena to better inform their sponsorship decisions with SuperData’s proprietary Influencer Value Index. This allows clients to track video games content retention, engagement, magnitude, and overall value to determine the best sponsorship ROI. Brands will also be able to use Arena’s interactive dashboard and reports to gauge the value of the top game streamer’s audiences with easy-to-visualize data that features demographic information and purchase intent.

As gaming video content, streaming, and esports continues to experience explosive growth, it has become clear that publishers, brands, and advertisers need a data-centric overview of what consumers are watching and where they are spending their money. SuperData Arena is the new industry gold-standard to help brands identify the best sponsorship opportunities and maximize ROI.

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