SVG College: Carolina Unites Local College Sports-Video Community To Discuss Live Event Production, Social Video at Duke University
Attendees toured the new ACC Network-approved facilities built by Blue Devil Network
On Nov. 1, the latest in the SVG College Regional Event Series took us to Durham, NC, and the campus of Duke University for SVG College: Carolina. More than 70 attendees from 12 area universities networked and shared their strategies at the event, held at Cameron Indoor Arena and Wallace Wade Stadium.
Attendees were given an in-depth look at Blue Devil Network’s production facilities and overall approach to supporting its multi-platform content-creation strategy. Led by Director, Blue Devil Network, Chad Lampman, guests toured the new ACC Network-approved video-production-control rooms and facilities at Wallace Wade Stadium.
The day’s agenda included a discussion on video and graphic design for social media that analyzed some attendees’ strategies for targeting major social-media platforms. David Bradley, creative director, men’s basketball, Duke; Allison Luthman, assistant AD, creative and digital media, Lenoir-Rhyne University; and Dana Reynolds, director, social and digital media, University of North Carolina, shared their expertise on the topic, in addition to some of their favorite examples of social-video content.
A session on best practices in live event production also focused on how colleges decide camera placement, utilize production facilities, and recruit and train students. The conversation was led by Matthew Byrd, director, live production, Liberty University; Ken Cleary, assistant AD, emerging media, University of North Carolina; and Corey Speights, director, video production for athletics, Elon University,
The SVG College Regional Event Series is a recurring series of half-day programs hosted by various schools across the country that have demonstrated a commitment to and investment in live video production. The shows are designed to bring together content creators and production-technology specialists with some of the industry’s top technology vendors to discuss best practices by those at all levels of production expertise. Seasoned veterans share their experiences and help guide those looking to dive headfirst into the exciting world of video production in college athletics.
The SVG College Initiative and its events are made possible by sponsors Avid; BlueFrame Technology; Canon; Grass Valley, a Belden Brand; LTN Global Communications; Panasonic; Quantum; Ross Video; and Wowza Media Systems.