NBC Sports Inks Horse Racing Rights Deal for Pegasus World Cup Invitational, Royal Ascot
NBC Sports Group fleshed out its horse racing plans for the upcoming year by inking a deal for the third-annual Pegasus World Cup Invitational in 2019, as well as extending its rights agreement for the Royal Ascot through 2025. In addition, the network will team with Churchill Downs to debut a new magazine-style series and add a pair of prep races to its Road to the Kentucky Derby series this spring.
The $16 Million Pegasus World Cup in January 2019
NBC Sports and The Stronach Group reached an agreement for exclusive United States media rights to the third annual running of the Pegasus World Cup Invitational on January 26, 2019 from The Stronach Group’s Gulfstream Park in Hallandale Beach, Florida. Among the entries for the 2019 running of the Pegasus World Cup Invitational is 2018 Breeders’ Cup Classic winner Accelerate.
Building on the success of 2017 and 2018, The Stronach Group has expanded the 2019 event for both horse owners and fans by turning the $16 million Pegasus World Cup Invitational into a championship series. The Pegasus World Cup Championship Invitational Series will include the $9 million Pegasus World Cup Invitational (G1), to be contested on the dirt at 1 1/8 miles offering $4 million for the winner of the 12-horse field and the $7 million Pegasus World Cup Turf Invitational (G1), to be run on the turf at 1 3/16 mile. The Pegasus World Cup Turf Invitational will replace the Gulfstream Park Turf Handicap and aims to attract and showcase 12 of the best turf horses from around the world as they compete for a $3 million first place prize.
NBC will air a live 90-minute program featuring both the Pegasus World Cup Invitational and the Pegasus World Cup Turf Invitational. The broadcast will also showcase the Pegasus “blue” carpet, celebrity, and live entertainment event elements from Gulfstream Park at 4:30 p.m. ET on Saturday, January 26, 2019. All coverage will be streamed live on NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for mobile devices, tablets, and connected TVs.
“The Stronach Group is thrilled to once again partner with NBC Sports to bring the Pegasus World Cup Championship Invitational Series to life,” says Belinda Stronach, Chairman and President, The Stronach Group. “Our live broadcast and streaming partnership with NBC Sports reflects our company’s commitment to collaborating with top-tier partners to showcase the entertainment and excitement of this world-class Thoroughbred horse racing event.”
“We are excited to partner with The Stronach Group to kick off our 2019 horse racing coverage with North America’s richest race,” says Jon Miller, President of Programming for NBC Sports Group. “For the past two years, the Pegasus World Cup has thrilled viewers, and we’re honored to continue to present it to horse racing fans nationwide.”
Past winners of the Pegasus World Cup Invitational include Arrogate, the 2016 Eclipse Award-Winning Champion Three Year Old Male and the top-earning Thoroughbred of all time, and 2017 Horse of the Year, Gun Runner. On the heels of an exciting Breeders’ Cup Classic win with Accelerate, trainer John Sadler’s next stop will be the Pegasus World Cup Championship Invitational Series where he has committed to spots on the dirt, with Accelerate, and on the turf.
In addition, The Stronach Group will offer a $1 million bonus to the owner who wins both the Pegasus World Cup Invitational and the Pegasus World Cup Turf Invitational and will be introducing a new race day wager, the Pegasus Pick 24. The Pegasus Pick 24 will provide fans with the chance to bet on the exact finish order for both the Pegasus World Cup Invitational and the Pegasus World Cup Turf Invitational. A $5 million bonus awaits the lucky fan that hits on the Pegasus Pick 24.
Six Year Extension of the Royal Ascot
NBC Sports and the Royal Meeting in Ascot, Berkshire, England — one of the most prestigious horse racing meets in the world — have reached a six-year agreement to extend NBC Sports Group’s exclusive United States media rights to the event through 2025. Royal Ascot made its U.S. television debut on NBCSN in 2017.
NBC Sports will continue to present live coverage of the mid-June event for four consecutive days (Tuesday-Friday) with at least 4.5 hours each day (8:30 a.m. – 1 p.m. ET) on NBCSN, and four hours of coverage during the final day of the event (Saturday, 9 a.m. – 1 p.m. ET) on NBC. In addition, NBC Sports will feature on-site hosts during its coverage, and offer an increased on-site presence. All coverage will be streamed on NBCSports.com and the NBC Sports app, NBC Sports Group’s live streaming product for mobile devices, tablets, and connected TVs.
Royal Ascot is one of the world’s most valuable horse racing events, attracting many of the world’s finest racehorses to compete for more than $9 million in prize money. The event features 30 races, including eight at world championship “Grade One” level.
“For the past two years, we have introduced an American audience to the pageantry and incredible racing that Royal Ascot has to offer,” says Miller. “We look forward to continuing our relationship with Royal Ascot and delighting horse racing fans nationwide for years to come.”
“NBC Sports has added a welcome new element to Royal Ascot and this extension ensures that the American audience will continue to be able to enjoy the best racing, and the best of British culture, fashion, and pageantry for the next six years,” says Juliet Slot, Chief Commercial Officer, Ascot. “The commitment NBC Sports has shown in terms of extensive on-course presentation, and talent on site, including within the TODAY show, is a great tribute to the event. Being on the NBC broadcast network on Saturday reaped huge reward this year with more than one million viewers.”
“The American runners we have seen at the Royal Meeting have added a new dimension to our historic meet, and NBC Sports has played a significant part in telling the global racing story to the U.S. audience,” adds Nick Smith, Director of Racing at Ascot. “With star names from Royal Ascot — American horses like Tepin, Bucchero, and Yoshida, plus numerous Europeans — running at the Breeders’ Cup in the fall each year, NBC Sports is the place to see the world’s best.”
Road to the Kentucky Derby Magazine Series
NBC Sports is collaborating with Churchill Downs on a new magazine-style series, and adding a pair of crucial prep races.
In partnership with Churchill Downs, NBC Sports will debut a new Road to the Kentucky Derby series this spring, leading up to NBC’s coverage of the 145th Kentucky Derby presented by Woodford Reserve on Saturday, May 4. In March, NBCSN will debut the first of the four 30-minute Road to the Kentucky Derby episodes, which will showcase the stars of the sport, telling the stories behind the horses and the legendary race. Produced by Churchill Downs, the episodes will provide viewers with an inside look of the extensive preparations for the first leg of the Triple Crown. Keith Wetzler, Executive Producer of Broadcast at Churchill Downs, will produce the series.
NBCSN is now home to the six biggest prep races in 2019, leading up to NBC Sports’ coverage of the “Run for the Roses” at Churchill Downs on the first Saturday in May. A month of key prep race coverage on NBCSN begins with the Louisiana Derby on Saturday, March 23, followed one week later by the Florida Derby on Saturday, March 30. Coverage continues on NBCSN with “triplecast” coverage of the Wood Memorial, the Bluegrass Stakes, and the Santa Anita Derby on Saturday, April 6, before the Arkansas Derby on Saturday, April 13.