SVG On Demand: Twitch’s Garvey Candella on Backing Content Partners, Supporting Students
Why it’s essential for a platform to provide tools to its most active content creators and distributors
When it comes to esports-distribution platforms, there’s little argument that Twitch is the reigning champ. A big part of its recent successes lie in the company’s efforts to reach out and collaborate with content creators to supply them with the advice and the tools necessary to stand out in a crowded landscape.
At SVG’s inaugural Esports Production Forum, our Director of Digital Brandon Costa caught up with Mark “Garvey” Candella, director, strategic partnerships, Twitch, to discuss the value in establishing partnerships with key content creators, why he decided to found a division dedicated to outreach to colleges, and how esports-content creation can be a fantastic confidence-builder for young men and women.