Daktronics Supplies New LED Video Display, Content Package at Wisconsin’s Muskego High School
Wisconsin’s largest high school video display is now home at Muskego High’s field. Designed and manufactured by Daktronics, the display measures 17 ft. high by 30 ft. wide.
“We wanted the best and are so happy with this community project,” says Ryan McMillen, Muskego’s athletic and activities director. “We did it right and have no regrets. Alums walk in and say they’re proud to be Warriors.”
A scorer’s table joins Muskego’s fleet this fall, acting as another digital solution. With the revenue the outdoor display raised, the school opted to add the additional display inside the school. The table measures 3 ft. high by 19 ft. wide and features 6mm line spacing.
“We had some extra funding available from the outdoor display, so we ordered the table. We will have two revenue streams with our indoor and outdoor displays,” McMillen continues. “They’re aesthetically appealing, part of our curriculum, and impact students’ college and career readiness. It’s about more than just sports.”
Chris Kretsch, Daktronics regional sales representative, echoed McMillen’s thoughts on the important role of media education in schools. “Video displays have become more so an educational tool rather than just a scoring solution. They are essentially an advertising medium operated by students that are able to generate hundreds of thousands of dollars. It’s exciting to be a part of as schools build new relationships within the business community.”
In addition to the equipment installation, Muskego High will also receive a content package produced and delivered by Daktronics Creative Services.