Amazon Reports First Half Numbers of Thursday Night Football on Prime Video
Story Highlights
Thursday Night Football on Prime Video has over the halfway mark in the 2018 season. Here’s a breakdown of streaming habits from weeks 4-10 (Sept. 27-Nov 8):
- The 7 NFL games thus far on Prime Video and Twitch combined to reach 14.7 million total viewers in over 200 countries and territories and all 50 states. 22% more than this time last year.
- The average-minute audience (AMA) watching NFL games on Prime Video for at least 30 seconds is more than 450K, 36% more than this time last year.
- Outside of the United States, Mexico had the most TNF streams, followed by Canada
- Prime Video members from countries and territories including Anguilla, Denmark, Estonia, El Salvador, Guam, Kazakhstan, Micronesia, Nicaragua, Qatar, Senegal, Slovakia, and Turks and Caicos watched the live stream
- Prime Video members in California streamed TNF more than any other state, followed by Prime members in Washington and Texas
- On a per capita basis, Prime Video members in North Dakota streamed more hours of TNF on Prime Video than any other state
- Tom Brady was the most viewed player on the X-Ray for FireTV Thursday Night Football experience followed by Kirk Cousins
Here is a week-by-week breakdown of total combined viewers (Prime Video & Twitch) and AMA.
Week 4 (9/27/18)
Total Combined Viewers: 2.0 million
AMA: 527K
Week 5 (10/5/18)
Total Combined Viewers: 2.4 million
AMA: 531K
Week 6 (10/11/18)
Total Combined Viewers: 2.4 million
AMA: 535K
Week 7 (10/18/18)
Total Combined Viewers: 1.8 million
AMA: 304K
Week 8 (10/25/18)
Total Combined Viewers: 2.0 million
AMA: 375K
Week 9 (11/1/18)
Total Combined Viewers: 1.9 million
AMA: 370K
Week 10 (11/8/18)
Total Combined Viewers: 2.2 million
AMA: 540K