Game Changer MVP’s Filter Fan Cam Keep Fans Entertained at iHeart Radio Jingle Ball Tour
Marking its first partnership in the music industry, Game Changer MVP announced that its “Filter Fan Cam” technology will be on display throughout the 2018 iHeartRadio Jingle Ball Tour in Dallas. As part of the partnership, fans in attendance at each of the tour’s 12 stops across the nation will enjoy specially-designed custom filters during intermissions between acts.
“We are thrilled to extend our services further into the entertainment industry with the iHeartRadio Jingle Ball Tour,” says Matt Coy, chief operating officer of Game Changer MVP. “We look forward to working with the tour all across the nation to provide fans with the best in entertainment technology in between the star-studded lineup of acts.”
The 12-city event for the 2018 iHeartRadio Jingle Ball Tour, presented by Capital One, will include shows in Dallas (Nov. 27), Los Angeles (Nov. 30), San Francisco (Dec. 1), Minneapolis (Dec. 3), Boston (Dec. 4), Philadelphia (Dec. 5), New York (Dec. 7), Washington, D.C. (Dec. 10), Chicago (Dec. 12), Atlanta (Dec. 14), Tampa (Dec. 15), and Miami (Dec. 16). Performing artist on the tour will include Cardi B, Shawn Mendes, Camila Cabello, Calvin Harris, The Chainsmokers, G-Eazy, Dua Lipa, Khalid, and many more.
One of Game Changer MVP’s most popular offerings, its “Filter Fan Cam” software capitalizes on the success of popular social media apps by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.