The XFL Names Scott Parker as New Senior Vice President of Marketing & Communications
The XFL announced that Scott Parker has been named Senior Vice President, Marketing & Communications, responsible for overseeing fan engagement, promotions, publicity, branding, consumer insights, and corporate social responsibility for the new league.
Parker is a seasoned marketing professional with more than 20 years of experience building brands, and launching and scaling businesses in start-up and corporate environments. He most recently developed the Marketing and Communications department at TuneIn.
Before joining TuneIn, Parker was Vice President of Consumer Marketing at ESPN where he developed and led integrated, affiliate, and digital marketing strategies and advertising across ESPN’s platforms and properties. He was also a marketing executive at PepsiCo, and was responsible for building the global corporation’s music and sports marketing strategies.