Zixi Appoints John Wastcoat as Senior Vice President of Alliances and Marketing

Zixi has appointed industry executive John Wastcoat to the role of Senior Vice President Alliances and Marketing. With over 20-years business development experience, Wastcoat brings leadership to Zixi’s executive team as the company continues to scale to support the significant expansion the company is seeing. At Zixi, he leads the OEM, technology alliance, and reseller ecosystem as well as directing corporate communications and messaging.

“John has joined us with a great deal of success driving technology partnership revenue in Media and Entertainment and tangential Zixi verticals,” says Gordon Brooks, Executive Chairman, Zixi. “We are thrilled to have his experience as we expand our product offerings and grow our worldwide customer and partner base.”

Prior to joining Zixi, Wastcoat served as the Vice President of Business Development for Aspera, and in his eight years with the company grew the alliance community from 10 to 200-integrated partners, including multimillion-dollar partnerships with such companies as Akamai, Amazon, EVS, Microsoft, and Telstra. In addition to business development, he was part of the leadership team that merged Aspera with IBM after being acquired in 2014 leading to record revenue and 90% market share. Before joining Aspera, Wastcoat held leadership positions with Dexrex and Cantata Technology.

“Zixi is seeing the swift customer adoption with the success of its software solutions for broadcast quality video over IP,” says Wastcoat. “The company is uniquely positioned to help solve the problems associated with the transport of live streams at scale, and I am very excited to help further the company’s success.”

Wastcoat graduated with a Bachelor of Science degree from the University of Montana before graduating from the Japanese language program at Nichibei Kaiwai Gakuin in Tokyo.