Connected TV Drives fuboTV’s Increased Fan Engagement Over Past Year
User engagement on fuboTV reached an all-time high in December 2018, jumping nearly 3x over December 2017.
Connected TV (CTV) usage was the largest driver of this engagement, exceeding 70 hours per subscriber in December, nearly 2.5x higher year-over-year (YoY). Users spent nearly 90 hours in December on the leading connected device in that category.
For the second consecutive year, CTVs were the most popular with fuboTV subscribers. In December, entertainment was the most watched content type on these devices (47%), followed by sports (33%) and news/talk (20%).
Product innovation, improved user experience, and a broader programming offering powered fuboTV’s increased engagement, an important marker as it continues to capture market share from traditional cable providers. In 2018, fuboTV was the first — and still only — virtual MVPD to offer streams in 4K HDR. It was also the first to launch “dynamic discovery” — a patent-pending interface through which subscribers can browse live entertainment, news, and sports programming via an in-progress preview directly on the home screen and seamlessly click to full video. fubo also upgraded its apps and recently launched a new home page showcasing the full breadth of its sports, entertainment, and news programming. Additional innovations will be announced in the coming weeks.
fuboTV expanded its programming portfolio in 2018, adding national networks to its base package such as AMC, TBS, TNT, CNN, and Cartoon Network, and premium add-ons including AMC Premiere, NBA League Pass, and FX+. This expansion underscores fuboTV’s evolution from its initial launch in 2015 as a streaming soccer service, to a sports-first virtual MVPD that today is a leading cable replacement for the entire family.
“fubo subscribers leaned into our innovative product launches and expanded programming last year spending significantly more time on the service,” says David Gandler, co-founder and CEO, fuboTV. “Our record user engagement proves consumers crave the kind of premium viewing experience that only a total cable replacement product can offer.”