Grabyo Elevates DAZN’s Reach to 700 Million in 2018
DAZN has enjoyed an impressive 2018 leveraging the power of social video to bolster its brand awareness and drive subscription growth using Grabyo.
Modern sports fans want more than just live events. They’re looking for relevant, real-time video clips across a variety of social platforms, as well as live streams of shoulder content and match footage. DAZN registered almost 200 million video views distributed through Grabyo in 2018, building significant brand value for the world’s largest sports OTT platform.
DAZN’s global video strategy is built on maximizing the media rights it holds to elite sporting competitions in various markets around the world. Key sports properties include football, boxing, fight sports, baseball, hockey, basketball, athletics, darts and many more.
DAZN’s approach to content distribution varies by market including short, real-time highlight clips of premium content such as UEFA Champions League & Italian Serie A matches on Twitter and Facebook, as well as live streams of undercard fights from Golden Boy Promotions, Matchroom Boxing & Bellator events on social media for free. The OTT service, dubbed the “Netflix of Sports” has leveraged the huge popularity of social video viewing to advertise the new service and drive uptake of its paid services from social media users.
“We’re proud to partner with such an exciting brand like DAZN, helping the team build their global audience and communicate the value of this innovative OTT service for sports fans. The success of DAZN’s digital strategy lies in its customer-centric approach, servicing the needs of consumers who are looking for content across multiple platforms and devices, while capitalizing on the growing appetite for social video, to drive brand growth and awareness,” comments Gareth Capon, CEO, Grabyo. “As a cloud-based service we have scaled our partnership rapidly across DAZN’s global markets and it’s exciting to be involved with such a dynamic, fast-growing partner.”
“It’s important that we deliver as much value as possible to our customers while growing the DAZN brand. Our partnership with Grabyo has allowed us to do this by enabling all our global content teams to access the platform to share relevant live and near-live content across all our social media properties,” says Reda Maher, VP Social, DAZN. “Grabyo makes it easy to distribute content across multiple platforms, where we can grow our audience and retain loyalty with our customers on their terms. The flexibility Grabyo’s platform offers – particularly through real-time graphics editing – has been key in achieving this across our markets.”
Grabyo’s Studio platform enables DAZN to quickly and easily create, edit, and publish video clips to social media moments after they happen – helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.
DAZN utilizes Grabyo’s Producer platform to live stream content directly to social media, making use of Grabyo’s integration partnerships with all major social platforms. The live content creating a community-based, shared viewing experience for the online audience. Live commenting and discussion on live video posts increases engagement and creates more memorable moments for fans, increasing viewer loyalty and encouraging customer conversion.