Turner Sports Inks Multi-Year Deal to Deliver Alliance of American Football Games on TNT, BR/ Live
Turner Sports and The Alliance of American Football announced a multi-year, cross-platform partnership that will include live event coverage extending across a combination of Turner Sports platforms TNT and B/R Live, Turner Sports’ premium sports streaming service. TNT will exclusively televise one Alliance regular season game and one playoff game each season throughout the length of the agreement, with additional regular season games available weekly via B/R Live.
TNT will televise the Salt Lake Stallions vs. Birmingham Iron on Saturday, Feb. 16, with the game time moving to 2 p.m. ET – leading into NBA All-Star Saturday Night – and will conclude with one Alliance playoff matchup in April. B/R Live will launch the inaugural season of The Alliance with a special program available Saturday, Feb. 9, introducing fans to the league including some of the top moments from the preseason. B/R Live’s game coverage will begin Saturday, Feb. 23, with the Arizona Hotshots vs. Salt Lake at 3 p.m. ET.
In addition to live game coverage, all Alliance games distributed through B/R Live will be available on demand, with highlight rights extending across B/R platforms.
“We’re looking forward to this exciting partnership with The Alliance – including working closely with its leadership team of Charlie Ebersol, Bill Polian, Hines Ward, and Troy Polamalu – and share the enthusiasm and forward-thinking vision being applied to this newly-formed league,” says Lenny Daniels, President of Turner Sports. “This is a true partnership and The Alliance will have our full support in the distribution of its live game coverage and content across the Turner Sports portfolio.”
“Our focus has always been, and will always be, to create an Alliance of players, fans and the game. Joining forces with world-class partners like Turner Sports allows us to keep our mission moving forward and reach thousands of sports fans across their Turner family of platforms,” says Ebersol, co-founder and CEO, The Alliance. “Turner’s focus on providing high-quality live event programming and their commitment to digital with B/R Live, fits seamlessly into our distribution model, and ultimately offers fans the opportunity to watch more football.”