Kristen ‘KittyPlays” Michaela, Allied Esports Create PlayTime with KittyPlays Series
Allied Esports announced the creation of PlayTime with KittyPlays, an all-new live original content series hosted by popular streamer, Fortnite caster, content creator, and competitive esports player Kristen “KittyPlays” Michaela.
PlayTime with KittyPlays, a monthly series that will debut in the spring of 2019, will be a live esports entertainment and variety show, featuring top influencers and celebrity guests; competitive gameplay across a range of titles and genres; fan interaction and participation; and unique commentary on current news and esports issues, all streamed in front of a live studio audience at HyperX Esports Arena Las Vegas.
“I’m so excited to take my stream to the live stage and interact with my community in person,” says Michaela. “We are going to have an incredible lineup of guests on the show to talk, play and have some fun, and I can’t wait to share this experience with everyone in the arena and those watching on the live stream.”
PlayTime with KittyPlays will be the first of multiple original content debuts planned for release by Allied Esports this year. As previously announced, Allied Esports and its sister company, the World Poker Tour, both currently owned by Ourgame Holdings International, will be acquired, subject to shareholder and regulatory approval, by Black Ridge, to form Allied Esports Entertainment. Creating premier live experiences, multiplatform content and interactive online services that reach and engage a worldwide audience of players and viewers, is a central part of Allied Esports Entertainment’s mission.
“Partnering with talented and popular streamers like KittyPlays to create fresh, interactive events and content is a key component of our growth strategy,” says Frank Ng, current CEO, Ourgame and expected CEO, Allied Esports Entertainment. “PlayTime is an outstanding kickoff to a year of what we intend to be a much larger, comprehensive content offering to come from Allied Esports, and we’re confident that Kristen’s magnetic personality and skill will carry this concept far beyond our own lofty expectations.”
PlayTime with KittyPlays, which will be produced by Allied Esports with Michaela serving as co-executive producer, will utilize Allied Esports’ multimillion-dollar broadcast studio and arena in the HyperX Esports Arena Las Vegas, featuring a two-story LED video wall, two-dozen cameras, wired player comms, and a dedicated control room for game observers called The Observatory, to create an unparalleled live experience and compelling streamed and post-produced content that will be available to viewers following each episode. Allied Esports has produced a number of original productions over the past year, including Ninja Vegas ’18 starring Tyler “Ninja” Blevins, which at the time set a new Twitch record for viewers on an individual stream and garnered 2.4 million unique viewers over the seven-hour event.
Each episode of PlayTime with KittyPlays will feature approximately six hours of original content, including:
- Michaela and her guests leading into the live program with a “Just Chatting” pre-show stream on their individual channels starting two hours beforehand
- Topical and personal thought-provoking conversations with esports’ top influencers and celebrity guests energized by live audience member and stream chat participation
- Michaela’s unique perspective on recent events and issues facing today’s gaming communities
- Live, high-level gameplay, including “Squad Fills” and challenges with Michaela’s special guests and lucky audience members chosen at random.
- Segments showcasing Michaela teaching pro athletes and celebrity gamers how to improve their craft
- Pre-recorded video shorts highlighting up-and-coming esports stars.
Led by Michaela’s naturally inclusive and positive personality, PlayTime with KittyPlays will also focus on giving a voice to those in the esports space who have gone unrecognized, who hail from diverse backgrounds, and who have overcome adversity to achieve personal bests in gaming and beyond.