ESPN To Produce Full Court Press Second Spectrum Broadcast of NBA Game on March 1
Multiplatform streaming effort will offer multiple viewing options on ESPN3
ESPN has unveiled plans for a multiplatform, multiviewing-option streaming broadcast of an upcoming NBA game between the Milwaukee Bucks and Los Angeles Lakers on March 1.
Branded Full Court Press Second Spectrum, the broadcast will allow viewers to watch various isolated broadcasts of the game on ESPN, the ESPN app, and the Full Court Press channel on ESPN3. According to the announcement, options include a Coach Mode, which is “a heavy X’s and O’s analytical presentation of the game, featuring on-court diagrams of the live action”; Player Mode, which offers “above-the-rim cameras and graphics displaying the scoring probability of all five offensive players on the court throughout each possession, changing in real time”; and Mascot Mode, “a fun, entertaining presentation featuring special graphic treatments, including a fire graphic on the basket when a team goes on a scoring run, a 3D on-screen brick if a player misses badly, and more.”
Says Stephanie Druley, EVP, event and studio production, ESPN, “We’re excited to present a completely distinct and innovative way to watch a highly anticipated NBA game to fans. There are several ways to tell the story of a basketball game, and through this collaboration with Second Spectrum and the great work of our production team, we can offer new ways to reach all NBA fans.”
The game between the Bucks and Lakers will air on March 1 at 10:30 p.m. ET.